Stage
1: Preparation
The
following list of activities describes options
and activities you have available to reach
your shareholders in a cost-effective and targeted
manner. Your use of any of the tools available
will vary depending on your company’s
customs, proposals on the proxy, and your knowledge
of your shareholders’ preferences and
expectations.
Notice and Access Requirements
All
large accelerated filers must choose one of
the options as set forth below. All Continental
clients must understand that the Notice and/or
Proxy cards must be printed by Scotti Graphics
to ensure a timely and seamless delivery. We
cannot make an exception!
(See sample of Notice on page 29-30.)
Option
1
Issuers electing the Notice and Access Only
approach must send a Notice to shareholders
40 calendar days in advance of each shareholder
Meeting date for which the Notice and Access
model is used. The Notice must meet the following
requirements:
• The Notice must be in plain English
and include the following legend in boldface
type: Important Notice regarding the availability
of proxy materials for the shareholder Meeting
to be held on (date, time and location).
• The Notice must provide a clear statement
of each proposal to be presented at the Meeting,
along with the issuer’s recommendation,
without supporting statements, regarding those
matters.
• The Notice must indicate that it presents
only an overview of the proposals and state
that the complete proxy materials are available
on the Internet. The Notice must encourage
the shareholder to access and review all the
information contained in the proxy materials
prior
to voting.
• The Notice must indicate how to request
a hardcopy and that hardcopy will be provided
to the shareholder without cost. The Notice
must also indicate the date by which a request
for hardcopy must be made in order to receive
the material in time to review before voting.
• The Notice must provide the exact web
address where proxy materials can be viewed.
This web address cannot be the issuer’s
home page or the SEC Edgar address.
• The Notice must provide a secure control
number (proxy number/account number) for Internet
access and voting, along with a statement that
no other personal information is needed.
• The Notice must provide a toll-free
telephone number, a web site and e-mail address
that can be used to request hardcopy material.
These contact points must be dedicated and
cannot be used for telephone or Internet voting.
• The Notice must contain instructions
for voting online.
• The Notice must contain instructions
for attending the Meeting and voting in person.
Option
2
Companies may send the Notice containing all
of the above described information with the
complete set of Annual Meeting materials. Alternatively,
the information, as described above, may be
incorporated into the Proxy Statement and proxy
card.
Option 3
Option 3 is a combination of both models. Clients
may elect to contract with our partner, Alliance
Advisors LLC, to obtain an analysis of the
cost effectiveness of using this option.
See a complete description of Alliance Advisors’ services
below.
Your Company’s Choice
Your
choice among the options available need not
be left to chance or mere guesswork. To provide
assistance to your decision making, Continental
has partnered with Alliance Advisors, LLC (AAL).
AAL is a Shareholder Meeting Consultancy dedicated
to providing public companies with consultation
and management service in connection with the
shareholder meeting process.
AAL can provide
an analysis of your entire shareholder base
to determine which of the alternatives may
best serve your needs and be most economical.
Clearly, every issuer should carefully review
the full range of its options before selecting
an alternative appropriate to its needs and
those of its shareholders.
AAL can manage the
entire Notice and Access process on behalf
of the issuer, including
either the Notice Only option or the Full Set
Delivery option. Its services will include
interfacing with printers, the web-hosting
provider and the Continental staff with the
objective of streamlining the process and
reducing overall costs. AAL’s expertise
will ensure that all timetables are met and
all work is completed in accordance with your
instructions and all regulatory requirements.
Fulfillment – Requests
for Hardcopy Material
Registered shareholders
must be able to request hardcopy of the Annual
Meeting materials at any time via a toll-free
telephone number, an e-mail address or via
the Internet. Requested material must be mailed,
within (3) three business days of the receipt
of the request, by first class mail.
The fulfillment
center must track fulfillment requests and
delivery information as well as inventory levels.
Continental is equipped to manage this requirement
by using our fulfillment center to warehouse
material and fulfill requests utilizing our
print on demand capability. Should you decide
to serve as your own fulfllment center, you
must coordinate this with Continental in advance
of the mailing.
Online Document Conversion
and Web Hosting Services
SEC regulations mandate
that issuers provide electronic access to Annual
Meeting materials; these requirements set specific
standards for web hosting and apply even if
the Notice and Access model is not adopted.
The web version of the documents must match
the printed copy as closely as possible.
SEC
regulations require issuers to post the Annual
Meeting materials on a web site no later than
the date on which the Notice is sent to shareholders.
The web site posting must include the proxy
card, the proxy statement, the Annual report
(Form 10K, if not included in the Annual Report),
along with any additional solicitation materials.
The
web site must be formatted to be convenient
for both viewing and printing and must contain
all pertinent information, including charts,
tables, etc. in a format similar to the printed
version. Additionally, the material must be
presented in a readily searchable format, such
as HTML. Hyperlinks to facilitate navigation
among the documents are recommended and the
electronic voting site may be linked to the
site hosting the proxy materials. The availability
of electronic voting is mandatory for all issuers,
regardless of the Notice option elected.
Continental
has partnered with EZ Online Documents (EZOD)
to provide SEC compliant services for both
document conversion and cookie-free, dedicated
web hosting for our clients. EZOD will provide
three levels of service for document conversion
and one year hosting services.
All large accelerated
filers must choose one level of service for
document conversion (proxy statement, 10K)
and use EZOD for hosting these documents. A
unique company specific URL will be established
that will be printed on your proxy card; therefore,
we cannot make any exceptions! The URL established
for your company can be linked to and from
your company web site, the voting web site,
electronic delivery and Broadridge. You can
elect to fashion a basic web site or an enhanced
version as an option. Costs will vary by option.
Go
to www.cstproxy.com for more information.
Consent – Electronic/Hardcopy
Delivery
Shareholders electing to
receive electronic delivery of proxy materials
can do so when voting their proxy over the
Internet. This election will reduce the issuer’s
future costs. Shareholders wishing to continue
to receive hardcopy material will do so until
such time as they consent
to electronic delivery by using the telephone
Internet or e-mail options available to them
to do so.
Continental will store all
election information for each issuer. This
information will be vital to determining the
quantity of materials that will have to be
available in hardcopy format.
Note that a shareholder’s acceptance
of electronic delivery for any one Meeting
does not exempt the issuer from mailing the
Notice for future Meetings, absent the shareholder’s
confirmed consent.
This procedure must be followed
for every Meeting, except when a shareholder
has notified the issuer that they have elected
to receive hardcopy material. This shareholder
election is deemed permanent, unless revoked
by the shareholder.
Householding
The SEC permits
issuers to mail one copy of the annual report
and proxy statement to a “household” with
the shareholder’s implied consent. A
Householding Notice must be mailed at least
60 days in advance of the Annual Meeting date
if householding will be employed. Consequently,
this option should be discussed at least 4
months before your Annual Meeting mailing.
Electronic
Distribution
The electronic distribution
of materials over the Internet has many advantages,
both for the company and its shareholders.
Through our ContinentaLink, Continental can
distribute your materials electronically with
a link to your annual report and proxy statement.
The option of electronic distribution applies
only to consenting shareholders.
Notification
to Continental of Record Date, Mail Date, and
Meeting Date
Click to view Exhibit:
Letter of Instruction to Continental.
Broker
Search
The Securities and Exchange
Commission (SEC) requires issuers to provide
banks, brokers, etc., with notice of a record
date at least 20 business days prior to the
record date of an Annual Meeting, or as soon
as practicable prior to a Special Meeting.
Once Continental receives notification of your
dates, we will begin the search process unless
you hire a solicitor.
DTC
The Depository Trust Company
(DTC) maintains the security positions of the
banks/brokers that are critical to your vote.
You will have to take the steps to obtain required
information from DTC. Note that your firm must
be a registered user of DTC’s Security
Position Reports (SPR) via its web site. Additionally,
you must also authorize access to the SPR site
to any third party (your transfer agent, solicitor)
users.
Click to view
Exhibit: DTC Security Position Reports (SPR’s).
Electronic
Voting Via Telephone and/or Internet
Continental’s
Internet and Telephone Voting Services complement
the traditional method of voting a proxy by
mail. These electronic methods not only reduce
postage costs, but they are also very convenient
and result in the immediate recording of votes.
The use of Internet voting also allows the
shareholder an opportunity to give “consent” so
that proxy material can be delivered electronically
in the future.
See page 26 for Exhibit:
Internet Setup Form.
Plan Files
To avoid delays
in the proxy mailing, a test file of any external
Plan file(s) should be submitted to Continental
at least 30 days prior to the record date.
(We request that an example of your file layout
be sent well in advance.)
Proxy Solicitor
Recent NYSE
regulatory changes regarding equity plans,
majority voting on Director elections, as well
as soon to be non-discretionary voting and
e-delivery will make achieving successful voting
percentages in the future more difficult. Employing
a solicitor will increase your chance of achieving
a successful vote for your Meeting. The solicitor
will assist you in working through the maze
of procedures and challenges involved in soliciting
proxies.
While Morrow & Co. is our preferred
vendor, Continental has a long history of cooperation
and working effectively with any solicitor
you select.
Next
page | Opening
page | Introduction | Stage
1: Preparation
Stage
2: Mailing | Stage
3: Vote Tabulation and Annual Meeting
Glossary of Terms
Continental Stock Transfer & Trust
Company
17 Battery Place • New York, NY 10004
212.509.4000
Sales & Marketing: Toll-Free 866.333.0611
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