Introduction
You
may recall that we introduced our 2007 Annual
Meeting Guide by emphatically stating: “No
single corporate event is as important or as
visible as the Annual Meeting of Shareholders.
The event takes months of planning, involves
countless hours for the preparation of the
related financial documents, the arrangements
for the Meeting, and the effort involved in
the various stages required to secure the necessary
shareholder votes in connection with the items
on the proxy ballot.”
For 2008, the above
statement certainly continues to be absolutely
true. It is, however, impacted by the introduction
of new regulations in the form of Notice and
Access requirements.
The SEC, prompted by advances
in technology which will allow corporations
the potential
to realize significant cost savings while offering
shareholders desirable options, has instituted
new regulations related to the delivery of
Annual Meeting materials.
We have thoroughly
reviewed the options now available to our corporate
clients and have developed a menu of services
and capabilities that allow our clients to
take full advantage of the potential cost savings
possible under the regulations and, at the
same time, provide shareholders with a rich
array of options to obtain materials and cast
their ballots.
As always, preparation is
key. Our revised Annual Meeting Guide is designed
to serve as an educational blueprint to be
used in conjunction with your in-house Annual
Meeting outline. The specific Notice and Access
supplemental information and related updated
exhibits describe the new requirements and
processes in full detail. Our goal is to have
you understand Notice and Access regulations
and your choices under it. We also want you
to have the tools you need to profit from this
regulation. Hence, we ask you to review thoroughly
the technology and capabilities we offer directly
or through our industry-savvy partners.
Continental’s
tools continue to include state-of-the-art,
sophisticated Internet and telephonic capabilities.
Expanded resources include online document
conversion and web hosting, print-on-demand,
warehousing, consulting services and more – all
designed to allow you, our client, the best
possible alternative under Notice and Access.
The
2008 Annual Meeting Guide is presented as an
outline for our clients to assist in ensuring
the success of their meetings. It contains
several updated forms that will provide us
with the information we need to position our
resources to meet your specific needs and timeframes.
As always, you are asked to complete the appropriate
forms and provide us with the information we
require. We urge you to involve us in your
Meeting planning as soon as possible.
Continental
is well prepared to provide experience, resources
and insight to ensure that you meet your goals
in an informed, timely, and cost-effective
manner. Our goal is to make your Meeting a
success. We begin by summarizing the Notice
and Access regulations.
Notice and Access
The SEC rules can
be viewed in their entirety at www.sec.gov
(Release No. 34-56135). All large accelerated
filers must use the Notice & Access
Model by January 1, 2008. All other issuers
have until January 1, 2009 to comply. We strongly
recommend that our clients review all options
available this year. The “Notice” part
of the rule has options for compliance but
the “Access” part has requirements
that apply to all.
The “Notice” provisions
allow two options: Notice Only and Full Set
Delivery.
The “Access” requirements
include Web Hosting of proxy materials and
fulfillment of requests for hardcopy.
Notice
Only
Under the Notice Only option
a one-page document must be mailed to shareholders
at least 40 days prior to the Meeting date.
This document must inform the shareholders
that the company’s
proxy materials are electronically available
at a specified web site; the letter must also
explain how the proxy materials can be accessed.
The
initial Notice cannot be accompanied by any
other material, except for a notice of a Meeting,
as required by State corporate law. Following
the Notice mailing, issuers may elect to mail
the proxy card beginning 10 or more days after.
The proxy card mailing must also contain another
copy of the original Notice.
Full Set Delivery
Under the
Full Set Delivery option the issuer will follow
the traditional method of providing proxy material.
Shareholders will receive the proxy statement,
Annual Report, proxy card and return envelope.
In addition, shareholders must also receive
a notice indicating that the materials may
be obtained electronically.
This notice may
be provided separately or incorporated into
the proxy statement and proxy card. Another
provision requires that the material must be
posted on a publicly accessible and dedicated
web site no later than the date the notice
is sent to shareholders. This requirement eliminates
the need to respond to requests for hard copy
sets.
Combination of Both Models
The
commission permits issuers to choose to use
both models of delivery. A company can use
Notice Only for certain categories of shareholders
and Full Set Delivery for other categories.
For example, a company can adopt Notice Only
for its larger holders and Full Set for its
smaller shareholders (e.g., 100 shares or less).
If a company opts to use this option it must
then follow the 40-day deadline.
Web
Hosting
The regulation requires issuers
to post their proxy material on a dedicated
web site that provides a navigational toolbar
and components to facilitate the viewing,
downloading and printing of the Annual Meeting
materials. The proxy material must be:
• Readable.
• Printable.
• Searchable.
• Essentially the same as the hard copy.
The dedicated
web site must be cookie-free, i.e., no tracking
of any kind (not the Issuer’s
home page or the SEC Edgar address). This site
must be accessible to shareholders by the date
the mailing commences.
Fulfillment
The regulations
mandate that hardcopy materials must be provided
to any shareholder
making a verbal, written or electronic request
for them. Requested materials must be sent
via first class mail within three business
days of the receipt of the request. Additionally,
all materials must be retained on a web site
and hard copy must be available for one year
after the Annual Meeting. The three-day and
first class delivery requirements do not apply
to requests received after the meeting, however.
Proxy
and Annual Meeting Services
Continental’s
Proxy and Annual Meeting service offerings
are the best in the industry. Not only do we “do
it all,” we do it by
employing full-time specialists year round
to ensure that you and your staff deal only
with knowledgeable personnel who are dedicated
to specific tasks and available when you require
them most. Assigning all Annual Meeting-related
service functions to our specialized Proxy
Department allows your regular Account Administrator
to be available to you for crucial day-to-day
needs without diversion. Having full-time Meeting
specialists available to our clients distinguishes
Continental from most, if not all, other agents.
Our
services are supported by technology embedded
in our Sungard processing system. In addition
to the mailing and tabulation services you
would expect, we are able to offer directly
a number of other critical capabilities, including:
• DTC linkage.
• Electronic Broadridge linkage.
• Electronic distribution of Annual Meeting
materials through ContinentaLink, our Internet
connection.
• Householding of shareholder positions.
• Intuitive Internet voting.
• Telephonic voting.
• Incorporation of Employee Plan share
positions.
• Interface with all outside solicitors.
• Reconcilement of “over-voted” positions,
and, of course, the variety of services previously
cited as now required under Notice and Access,
including Fulfillment, online document conversion
and Web hosting.
Clients needing specific
assistance or expertise may choose to work
with one of our expert partners with whom we
coordinate. Among these are:
• Printing: Scotti Graphics, Inc.
• Proxy Solicitation: Morrow & Co.
• Shareholder Meeting Consultancy: Alliance
Advisors, LLC.
• Online Document Conversion and Web Hosting:
EZ-Online Documents.
Click here for a list of
Continental Key Employee Contacts and Partners.
Continental
works closely with our clients and all of their
outside vendors to coordinate the development
of a proxy card and to manage required supplies.
We also monitor the timing of key events to
be certain all mailings are timely, and that
street materials are properly managed. Partnership
is a key to our approach to the entire Meeting
cycle.
It will be critically important
in 2008 to make decisions under Notice and
Access and establish timelines and vendor relationships
as soon as possible. Please direct any inquiry
or question you may have to us as soon as possible.
Your
experience tells you that a successful vote
outcome depends on the cooperation and resources
of a number of industry participants. DTC,
Broadridge, a solicitor, a printer, and now
in 2008, several others, may also be employed.
This Meeting Guide outlines the roles each
of these plays in the Meeting process and it
provides sample letters, required forms, and
detailed instructions to perform these important
tasks.
Regulatory changes, which
allow for majority voting on Director elections,
have raised the bar to achieving a desired
voting percentage. Your firm may need the special
capabilities of a proxy solicitor in order
to get the votes you need – even for
a quorum. This may be true especially if any
one of your proposals is controversial or is
opposed by a known block or activist group.
We work closely with all the major proxy solicitors,
but we recommend Morrow & Co. because we
find that they offer the best combination of
expertise, responsive service, and technology.
Broadridge
Financial Solutions, Inc. (Formerly ADP)
Broadridge
plays a major role in facilitating communication
between a corporate issuer and its shareholders.
Since this communication is extremely important,
the basic information we are providing on Broadridge’s
role should help this communication process.
Five
days after Broadridge has been informed of
your record date and Meeting date, it will
have an estimate of the material requirement
to mail to beneficial shareholders. Three business
days after the record date, Broadridge will
provide a record date Position Report and Confirmation,
indicating the exact material requirement to
mail to your beneficial shareholders. Continental
can provide you with these numbers, or, if
you would like, you can visit Broadridge directly
at www.broadridge.com, or use their automated
system at 631.254.7067. Have your CUSIP number
available to use the system.
For fulfillment
under Notice and Access, intermediaries (Broadridge)
must prepare their own Notice and customize
it to indicate how clients can provide voting
instructions to the intermediary. Please note
that Broadridge must receive the link to your
proxy materials no later than 5 business days
prior to your mailing date. Hence, issuers
will have to provide the Notice information
to these intermediaries or their agents in
advance of the 40-day mailing deadline.
The
intermediary has three business days from receipt
of the request from the investor for hard copy
material to forward it to the company or its
agent, which, in turn, has three business days
from its receipt to forward it back to the
intermediary, which again has three business
days from its receipt of the materials to forward
the request to the investor.
Obviously, when
the various three day periods are totaled – with
mailing times added – the
cumulative time from investor request to the
receipt of the requested package may be three
weeks or longer. In this scenario, there may
be very little time for the investor to vote
or to vote in an informed manner.
Our View – Broadridge’s
Proxy Services
You may be aware that Broadridge
is offering its proxy distribution services
for both registered and beneficial (street)
holders. While the concept of “1-stop
shopping” may
seem appealing at first glance, experience
over the past several years indicates that
this approach results in a number of significant
problems. Most notably, Broadridge does not
provide the scope of services that we at Continental
do. Additionally, using the Broadridge services
for your registered shareholders will increase
your costs.
Broadridge services fall
short in several areas, as follows:
• Broadridge does not return address
change information to the transfer agent. In
this regard, their practice does not comport
with SEC requirements, which mandate that issuers
and their transfer agents record the “last
date of contact.” This information must
be maintained by your agent to comply with
lost-shareholder search and escheatment requirements.
• Broadridge does not furnish the issuer
with any shareholder comments. As an issuer,
you are not able to address shareholders’ questions
or concerns in a timely fashion.
• Broadridge does not forward any shareholder-appended
information regarding transfers,
lost certificates, or other matters critical
to maintaining pristine records and reducing
escheatment costs.
• Broadridge requires transfer agents
to supply registered information to them via
tapes and lists, services which will result
in additional costs.
Finally, many clients have
contracts which already include the services
Broadridge will offer. Contracting with Broadridge
will merely double the cost without the issuer
deriving additional benefit.
Continental is
in the best position to distribute materials
to your registered shareholders and to tally
their votes in an accurate manner. We encourage
you to use Broadridge for your beneficial holders
only.
Overview
Continental’s
experienced staff is available to assist you
in achieving a smooth and cost-effective Meeting.
However, there are several key tasks and recommended
timelines for you to consider:
• Continental must be notified of the
model you will employ under Notice and Assess
when the record date and meeting date are set.
• Have the proxy card approved by Continental
for printing by the record date.
• Establish and have the web site available
on the mail date.
• Allow 4 to 5 weeks between the proxy
mail date and the Meeting date (41 days under
the Notice Only option).
The Annual Meeting
project can best be viewed in a number of stages:
Preparation, Mailing,
and the Meeting/Tabulation.
These stages are outlined on the following
pages.
Directory of Exhibits
For
a clear overview of the Annual Meeting process,
click to view:
Exhibit:
Proxy Department – Annual/Special
Meeting Sequence (Flow Chart)
Exhibit: Typical Annual Meeting Timeline
Other helpful exhibits include:
Exhibit: Annual/Special Meeting Checklist
Exhibit: Glossary of Terms
Exhibit: Letter of Instruction to Continental
 Exhibit: DTC Security Position Reports (SPRs)
Exhibit: Internet Setup Form
Exhibit: Online Proxy Information Access
Exhibit:
Proxy Cards: Card 1 | Card
2 | Card 3 | Card
4
Exhibit:
Sample Proxy Vote Totals
Exhibit:
Sign Up Form
Contact Information for Continental and Our Partners
Next
Page | Opening Page | Introduction | Stage
1: Preparation
Stage
2: Mailing |
Stage
3: Vote Tabulation and Annual Meeting
Glossary of Terms
Continental Stock Transfer & Trust
Company
17 Battery Place • New York, NY 10004
212.509.4000
Sales & Marketing: Toll-Free 866.333.0611

|